Public Relations being the engine of Advertising and Marketing Communication

Marketing in todays world is very vital especially in the public relations industry although marketing is associated with the process for creating communication and exchanging offerings that add value to customers, clients, partners and the society at large.
Since marketing is best used to identify the customer, satisfy the customer and most of all keep the customer, all these activities can be achieved through public relations while connecting it with the advertising style. Marketing should be utilised with a strategy that is normally refered to as the marketing strategy that allows the organisation to concentrate its limited resources on the greatest opportunities to increase sales and also achieve competitive advantage over competitiors.


Marketing needs advertising to survive and vice-versa, thats when public relations curves in as it will do its justice well. Public relations will always act as a hub for marketing and advertising for publicity and brand awareness. As marketing strategies may differ acording to the organisational situations it is  also important to support the strategies with plans of marketing. The target audience can be reached by various methods using the tools of public relations to fullfil the outcomes of marketing.  

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Today Public Relations is part of the Advertising sector as the two work together to achieve the best result to reaching out to its publics.
The application of public relations and the use of advertising are sometimes misunderstood as for organisations to create awareness of themselves.

Organisations annually spend millions on advertising and public relations to market their productcs and services. Public relations involves communicating the organisation's message through the news media and advertising takes this message to the next level. A distinctive difference between  public relations and advertising is their extent of message control, as where when and how an advertising run is quite controllable. Since advertising deals directly with exposure and public relations aims to persuade the :

• Public 
• Investors
• Partners
• Employees
• Stakeholders

Advertising and Public Relations is the best method  for both small and large companies for personal and direct communication with a large target audience. As peole are aware that advertising is paid for and that public relations adds credibilty while eliminating cost.

Apple Communication

 Apple is an American multinational corporation  founded by Steve Jobs that designs and sells consumer electronics, Apple today is one the world's leading communication devices availably in the market. The company offers a wide range of products to the fulful the clients needs. The company's best- known hardware products are the Mac (Macintosh) line of computers, the iPod, the iPhone, and the latest and high selling iPad. Apple also offers its users the Apple TV that its users can tune in to. Apple in the past few years has witnessed their sales booming up http://money.cnn.com/2012/01/24/technology/apple_earnings/index.htm , with billions of people subscribing to the Apple Inc  family whether it be mobile devices or any other enterainment products Apple offers. The company also offers an Apple store for its users that they can visit at their nearest shopping malls for any inquries, upgrades or purchasements and repairs. Apple requires its users to also have the iTunes software media browser  for downloading music and photos. The app store also allows Apple subscribers to upgrade they versions online at a quick rate for more innovation.