ADVERTISING WORKING 4 PR

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Today Public Relations is part of the Advertising sector as the two work together to achieve the best result to reaching out to its publics.
The application of public relations and the use of advertising are sometimes misunderstood as for organisations to create awareness of themselves.

Organisations annually spend millions on advertising and public relations to market their productcs and services. Public relations involves communicating the organisation's message through the news media and advertising takes this message to the next level. A distinctive difference between  public relations and advertising is their extent of message control, as where when and how an advertising run is quite controllable. Since advertising deals directly with exposure and public relations aims to persuade the :

• Public 
• Investors
• Partners
• Employees
• Stakeholders

Advertising and Public Relations is the best method  for both small and large companies for personal and direct communication with a large target audience. As peole are aware that advertising is paid for and that public relations adds credibilty while eliminating cost.