TECHNOLOGY MAKING COMMUNICATION EFFICIENT IN PR, MARKETING & ADVERTISING

Technology is one of the important factors when it comes to communication and public relations, marketing and advertising as it deals with how the message is send out to the recievers this enables the whole transmission of the message through technology.
As technology plays a huge role in public relations and has made it much easier to send press releases, e-mails. Organisations are also exposed to the Web which is also a great form of technology, this advanced Public Relations technology identified as the Web can help in building a well designed site that the organisation can share information with its targerted audience.

With the Internet playing an ever increasing role in reaching customers and sharing information about customers, marketing increasingly requires companies and individuals with technical expertise across a range of fields that know both marketing and Internet technologies. Particularly as companies want to understand their customers better and develop new ways of partnering with customers using a wide range of interaction tools.

More particularly, the Internet is providing a key route for information, comment and feedback from customers to the supplier and between customers about the supplier whether from social networks, apps, traffic analysis or new ways of inviting help from customers. http://www.dobney.com/IT_in_marketing.htm

Statistics therefore reveal that the growing trend of advertising is leaning heavily on Internet. Advertising products and services through the Internet are more effective and efficient for surely it saves on a lot of time. Advertisements are immediately published which is not restricted by time or any geographical boundaries thus reaching global consumers at large.  It has brought business to the finger tips by which a product can be viewed, liked, order placed and even paid for it online