Mass Communication In Our Lives

Since mass communication relates itself with relaying  information through mass media to large segments of population at the same time. There are various mediums that can be used for mass communication such as the newspaper, magazines, television and the internet. Mass communication is an important aspect in our lives as it is very strange for a household not to have any form of mass communication be it its for educational or entertainment purposes, focusing on the newspaper: there are several newspapers published daily and most people even subsribe to these newspapers and use them as they source for information.
Radio as its still today the most reliable source of information for the people and it is the quickest way of sending out information regarding activities such as scheduled events. The television as a mass communicator is directly put in place for us to see the visuals as the action takes place and used more for entertainment.
The famous mass communication medium being the Internet which allows users to have easy access and is mostly used for any kind of research.

The mass media has a huge impact in our lives, the publication of news and advertisement in the visual form no doubt leaves a deep imprint on the mind  and therefore has a lasting effect.  The mass media has made a rapid spread of knowledge possible through the available various search engines.

How mass Media Influence works
Of all the media distribution channels the most influential has been the television, we are constantly exposed to thousands of images of violence, advertising, celebrities and much more, in fact  its known that a person is exposed to about 40,000 ads a year.
But who owns the media, which are the companies or people that shape our values, beliefs and decisions? The media is basically dominated by five major companies they are:

• Time Warner
• VIACOM
• Vivendi Universal
• Walt Disney
• News Corp

Miscommunication

In our everyday life we tend to communicate as human beings and it is important that what we intend to communicate the right message across despite being the communicator or the reciever of the message. As we are involved in the communication process one will find themselves being a victim of  miscommunication ranging from the misunderstanding of the diction used  by the communicator or language playing the main role in the communication.

There is nothing frustrating than trying to communicate with a person who does not understand your language of  prefference and at that point this is where one will wittness miscommunication at its best. At other situations where people speak the same language but also still find themselves not sure about the message that has been sent out to them and end up doing wrong and blame the matter on not following instructions or requests properly.

 Miscommunication At The Workplace

 No relation exists without conflict. Period. If not major, there are bound to be the minor instances of arguments and situations where opinions don't match. One of the major reasons that leads to conflict is miscommunication. This is especially true of the workplace. When a group of individuals work together there is bound to be miscommunication in the workplace. And that cannot be helped. When there is miscommunication in the workplace it will have a negative effect on the work culture - souring relations, affecting productivity and poor performances. The direct result of which will be felt on the productivity and finally the outcome. So why does miscommunication in the workplace take place? Are there ways to avoid it. The following are the main causes of miscomunication at the workplace:

• Non-cooperation - There is no cooperation between the different employees, or the management and the employees, and that gives rise to miscommunication in the workplace.
• No Feedback - There is no effective communication by way of giving feedback to the others. Which is just another way of inviting miscommunication in the workplace.
• Criticism - There is a lot of criticism and backbiting among the staff. The blame is placed on others and therefore there is mistrust and lack of confidence in others.
• Threat of Favoritism - There is a general belief that some people are being given more preference than the others. And this leads to the lessening of the want to work.