Public Relations has been seen growing in confidence within the sport industry as the media will always publish the direct actions that occur in the sporting events taking place around the globe.
The press has great impact on sport as it delivers the news and relevant information regarding the teams and player profiles that participate in the various sports of this era. Since public relations deals with maintaining the favourable opinion of the team. As a public relations employee, you must think about your team, athletic department, or organization and consider that they may have the power to influence a story, whether in a positive or negative direction. It's important to realize that these groups have the ability to color the way that a story is reported. It's important to remember that in most cases the reporter will report the facts but, it is up to you to have the skills to make sure the "FACTS" are reported in the most favorable light.
The Olympic Games are indeed the biggest sporting stage all over the world and athletes from different nations come together to compete in various sport activities in the battle for the gold medal. The London 2012 Olympic Games have resumed and have been making headlines across the country, with team South Africa being ranked 11th on the medal count board.
The South African colours at the London games is being raised by the Gold medal winners
- Le Clos Chad who won the Men's 200m Butterfly
- Van der Burgh Cameron who won the Men's 100m Breaststroke
- The Rowing team including Thompson J, Brittain M, Smith J, Ndlovu S.
Public Relations has so much to report especially in sport. Thanx to the practitioners who kept us updated of the events that took place at the olympivs.
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