Media Reporting On Sports



Supersport reporter for formula 1



Media reporting on sports has grown rapidly over the years as this allows viewers and the public an opportunity to being updated with the lastest scores, fixtures and any other news regarding your sport of choice. Since sport reporting with the use of various medium is a huge phenomenon and the wide range of television channells supporting this trend, the viewers not only have a choice in which channel to tune in but also can subsribe into the channels that provide sport reporting for the convienient of sport lovers.

Sport magazines are also another factor of such reportings in this field as this provides numerous choices for the public with the available magazines and newspapers reporting on the happenings regarding that particular sport. Supersport being recognised as one of the best sport channel in the world along with ESPN that brings the best sport coverage throughout the day with television channells such as:

• Blitz channel 200 Dstv ( for all day sport report)
• Supersport channel 203,204,207 
• ESPN ( for various sporting events)  



Live reporting on sport event taking place

Online reports on sports are also available for people to log on to with the different websites providing the relevant services and information required by the public interested in such sports as the sport industry is one of the largest industry in the world that re-unites people and brings us close despite the race or culture we belong to. 

Swallows Triumph in MTN8 Final



Moroka Swallows celebrate  winnning the MTN8 final



 Moroka Swallows foootball club ended a 33 year wait for glory in the Premier Soccer League (PSL) by defeating Supersport United in the MTN8 final on Saturday night in Orlando stadium.

Bennet Chenene scored the decisive goal four minutes from the end of regulation time after earlier goals from Franklin Cale and Giorgi Nergadze had left the teams deadlocked and seemingly headed for extra time.

Swallows appeared to settle the quicker of the two teams, but United surged ahead in the fifth minute. Sameehg Doutie played a defence-splitting pass to put Franklin Cale one-on-one with the goalkeeper and the winger easily finished to make it 1-0.
 The Birds struck back on 18 minutes, with Giorgi Nergadze the unlikely goal scorer. The midfielder sent a long range shot past the right-hand of Rowen Fernandez and into the back of the net via the inside of the upright. SuperSport almost reclaimed the lead immediately through defender Bevan Fransman, who flicked on from a Cale free kick and watched the ball flash agonisingly wide of the far post. On 26 minutes Katlego Mashego should have put the Birds ahead, having cut inside Mor Diouf to be faced with only the ‘keeper to beat, but he scooped his effort over the crossbar from just a few metres out.  Just past the half hour mark it was United’s turn to threaten again, with Doutie exchanging passes with Sibusiso Zuma before seeing his goal-bound effort brilliantly turned away by Greg Etafia. SuperSport had the first shot in anger of the second half, with Cale shooting through the defensive wall from a free kick only for Etafia to once again come up with a good stop.

Swallows then had a spell of pressure in which they almost forced a goal. Fernandez had to come up with a good save to keep out a Felix Obada shot from a tight angle, and Mor Diouf then cleared a Lerato Chabangu effort off the goal-line. With just under 10 minutes to play, Swallows had a strong appeal for a penalty turned down when the ball struck Fransman on the arm in the box, and United then went on a quick counter attack which saw Khenyeza blaze a shot high and wide when he perhaps should have scored. 

On 86 minutes Swallows finally got their goal, with a long ball springing the offside trap and sending Chenene through on goal. The in-form winger calmly lobbed the advancing Fernandez to make it 2-1 and hand Swallows the MTN8 crown

Heavy Rain Gives Leopards Second Chance



Kaizer Chiefs fans on the field of play


On Saturday the 15th of September we witnessed another soccer league match, where Kaizer Chiefs versus Black Leopards had to stop because of  heavy rainfalls. The match was played at the FNB soccer stadium at Johannesburg in the evening, the game was officially called off just as the mighty Amakhosi had been leading the match 2-0 in the first half of the 90 minutes with goals coming from the on-form striker Bernand Parker and the former Black Leopards sticker now playing for Kaizer Chiefs Kingston Nkatha. As the league match was said to be postponed till further notice this decision gave Black Leopards also known as "Lidoda Duvha" a great advantage since the game would be restarted at 0-0 on the scheduled day.

This Decision that was first influenced by the referee Daniel Bennet saying that he couldn't see the lines on the field, saw the fans flocking in the field of play while the rain continued. The Kaizer Chiefs head coach Stuart Baxter expressed that he was not happy about the decision that the game will be restarted at a nil-nil draw after his side was two clear goals ahead. Although the board of the Premier Soccer League (PSL) also announced that the fans will not need to pay again for the match and will be allowed into the stadium to watch their team of choice battle out for three points.





Soccer City flooded to call match off



Paralympics gone well



Natalie Du Toit and Oscar Pistorius



Team South Africa made they way back to the country in style as they had a warm welcome at the O.R Tambo international airport.

Oscar Pistorius showed great performance during the games as he managed to scoop gold in the 100m in 11.30 seconds. Pistorius also won the 400m displaying his talent and speed. The South African relay team had a new record in the Men's 4x 100m in 41.87seconds  the team included names by: 

• Samkelo Radebe 
• Zivan Smith 
• Arnu Fourie 
• Oscar Pistorius 

 Natalie Du Toit was another athlete who showed character and raised the South African flag at the London 2012 Paralympics winning gold in the 400m freestyle dominating in the pool event.  Team South Africa finished in 17th position, with eight gold medals, 12 silver and nine bronze coming from the participants. South African Sports Confideration and Olympic Committee ( SASCOC) confirmed that the paralympics athlete would earn the same bonuses as their able- bodied counterparts on triumph return from the London games.

The Brazilians Ready To Rumble

Mamelodi Sundowns also known as the ''Brazilians'' for the carpet and fancy football they display. The Pretoria based side looks threatening this season as they have improved they attacking force by signing the scoring sensation Edward Manqele, the former Free State Stars forward impressed the brazilian management last season when he showcased the talent he posseses by scoring all the important goals for his former team.

Mamelodi Sundowns have also signed the young midfielder from Amazulu Siyabonga Sangweni to tighten up they midfield coming into the 2012/2013 season.

The Brazilians have showed that they have an unbeatable squad packed with quality players that are capable of winning the league and other silverware. Johan Neeskens (coach) said he is very happy with the new signings his made and hopes they will gell in well with the old players. Although ''Bafana Ba Style" are facing injury implications from they other regular players such as Lebohang Mokoena who is suffering from Flu, Katlego Mphela is also still out and is undergoing rehabilitation after undergoing a knee operation, new   man on the block, Eleazar Rodgers is out with a hamstring injury.

Jabulani Shongwe, Walter Maponyane, Doctor Mampuru and Alje Schut will also miss the match due to various injuries. The players are confident going into the next league matches and the MTN 8 cup as they have started of well by beating Kaizer Chiefs by 4 goals to 1 in the MTN 8 quarterfinals two weeks ago.
The Pretoria team also came  from an inspired comeback against Moroka Swallows, where they fought back to end the match tied at 3-3. The two teams will be at it this weekend playing the second leg of the semi-final at the Volkswagen Dobsinville Stadium in Soweto, kickoff is at 15:00.

LEFT: Mamelodi Sundowns clubhouse at Chloorkop

A Bad Day At The Office

The Lions Rugby team was  faced with the shocking news that they had to be relegated from the 2013 Super  Rugby competition.  This decision faced by the higly supported rubgy organization was taken by the South African Rugby Union following the dissapointing spell  displayed by the team.

The Johannesburg-based side finished last during the 2011 season and has been said that this was they worst season ever.  As a result, the Southern King's will now play in the next Super Rubgy tournament.  At the end of next season, the team at the bottom at the South Affrican conference will face the Lion's in a two-legged promotion/relegation play-off. After month's of haggling and postponed meetings it is now confirmed that the teams that will take part in the tournament are the well followed South African teams based in different provinces in the country and are as follow: 

• Stormers
• Bulls
• Sharks 
• cheetahs    

The Lion's fans on the SARu's decision have shown that they were not the happy with the outcome taken by the board and such a method of voting is an anachronism. Saru needs to look at itself and amend its  constitution before purporting to relegate any team by undemocratic voting.

Left: Lions fans

The Olympics 2012 A Great Success

 As we have reached the end of the well anticipated Olympic games 2012 London a lot have been seen taking place during the highest level of any sport. 

Since there have been newly appointed hereo's, those who have  managed to maintain their tittles and the sorry one's that have been scraped from the victories. 

The popular event in the crowd being the track have also witnessed history in the 2012 games with the amazing Usain Bolt being the crowd favourite who did ever so well in maintaing all the medals he recieved in the Beijing 2008 games this creating history for the very first time an athlete has ever done. The Jamaican sprinter made it look so easy as he broke away in the Men's 100m taking the gold medal in 9.63sec, followed by his teammate Johan Blake, who also made history in retaining his medals. In the Men's 200m the dou were at it again and just could not be stop on the day as the fastest man on land Bolt took the gold and Blake taking the silver at an incredible time of 19.44 sec. The Jamaican sprinters really lived to expectation as they collectivelly as a group also took away the world record in the Men's 4 x 100m  relay. 

The Olympics 2012 left a legacy with London hosting a successful event that was experienced throughout the globe. Looking at the medal standings of the different nations, the United States of America dominated the battle field with an amazing total of 104 medals brokendown as : 46 (gold), 29 (silver), 29 (bronze). Closely followed by China with a total of 88 medals, the third being the host Great Brittain at a maximum of 65 grabbing 29 gold medals out of their total.     

 

Public Relations in Sport

Public Relations has been seen growing in confidence within the sport industry as the media will always publish the direct actions that occur in the sporting events taking place around the globe.

 The press has great impact on sport as it delivers the news and relevant information regarding the teams and player profiles that participate in the various sports of this era. Since public relations deals with maintaining the favourable opinion of the team.   As a public relations employee, you must think about your team, athletic department, or organization and consider that they may have the power to influence a story, whether in a positive or negative direction. It's important to realize that these groups have the ability to color the way that a story is reported. It's important to remember that in most cases the reporter will report the facts but, it is up to you to have the skills to make sure the "FACTS" are reported in the most favorable light.

The Olympic Games are indeed the biggest sporting stage all over the world and athletes from different nations come together to compete in various sport activities in the battle for the gold medal. The London 2012 Olympic Games have resumed and have been making headlines across the country, with team South Africa being ranked 11th on the medal count board.

The South African colours at the London games is being raised by the Gold medal winners

• Le Clos Chad who won the Men's 200m Butterfly
• Van der Burgh Cameron who won the Men's 100m Breaststroke
• The Rowing team including Thompson J, Brittain M, Smith J, Ndlovu S.

Mass Communication In Our Lives

Since mass communication relates itself with relaying  information through mass media to large segments of population at the same time. There are various mediums that can be used for mass communication such as the newspaper, magazines, television and the internet. Mass communication is an important aspect in our lives as it is very strange for a household not to have any form of mass communication be it its for educational or entertainment purposes, focusing on the newspaper: there are several newspapers published daily and most people even subsribe to these newspapers and use them as they source for information.
Radio as its still today the most reliable source of information for the people and it is the quickest way of sending out information regarding activities such as scheduled events. The television as a mass communicator is directly put in place for us to see the visuals as the action takes place and used more for entertainment.
The famous mass communication medium being the Internet which allows users to have easy access and is mostly used for any kind of research.

The mass media has a huge impact in our lives, the publication of news and advertisement in the visual form no doubt leaves a deep imprint on the mind  and therefore has a lasting effect.  The mass media has made a rapid spread of knowledge possible through the available various search engines.

How mass Media Influence works
Of all the media distribution channels the most influential has been the television, we are constantly exposed to thousands of images of violence, advertising, celebrities and much more, in fact  its known that a person is exposed to about 40,000 ads a year.
But who owns the media, which are the companies or people that shape our values, beliefs and decisions? The media is basically dominated by five major companies they are:

• Time Warner
• VIACOM
• Vivendi Universal
• Walt Disney
• News Corp

Miscommunication

In our everyday life we tend to communicate as human beings and it is important that what we intend to communicate the right message across despite being the communicator or the reciever of the message. As we are involved in the communication process one will find themselves being a victim of  miscommunication ranging from the misunderstanding of the diction used  by the communicator or language playing the main role in the communication.

There is nothing frustrating than trying to communicate with a person who does not understand your language of  prefference and at that point this is where one will wittness miscommunication at its best. At other situations where people speak the same language but also still find themselves not sure about the message that has been sent out to them and end up doing wrong and blame the matter on not following instructions or requests properly.

 Miscommunication At The Workplace

 No relation exists without conflict. Period. If not major, there are bound to be the minor instances of arguments and situations where opinions don't match. One of the major reasons that leads to conflict is miscommunication. This is especially true of the workplace. When a group of individuals work together there is bound to be miscommunication in the workplace. And that cannot be helped. When there is miscommunication in the workplace it will have a negative effect on the work culture - souring relations, affecting productivity and poor performances. The direct result of which will be felt on the productivity and finally the outcome. So why does miscommunication in the workplace take place? Are there ways to avoid it. The following are the main causes of miscomunication at the workplace:

• Non-cooperation - There is no cooperation between the different employees, or the management and the employees, and that gives rise to miscommunication in the workplace.
• No Feedback - There is no effective communication by way of giving feedback to the others. Which is just another way of inviting miscommunication in the workplace.
• Criticism - There is a lot of criticism and backbiting among the staff. The blame is placed on others and therefore there is mistrust and lack of confidence in others.
• Threat of Favoritism - There is a general belief that some people are being given more preference than the others. And this leads to the lessening of the want to work.

Communication Network Taken To The Next Level

By far the largest communication network on this planet is the global Public Switched

Telephone Network (PSTN). This network brings together about a billion telephone

sets in a highly connected fashion which allows almost every set to be reached by

every other set. The global telephone network is the center-piece of the field of

telecommunication.

Although the telephone system was originally designed to carry analog voice

signals, the advent of computers and data communication has lead to it being

increasingly used to also carry computer data traffic. At the same time telephone

networks have evolved to take advantage of the digital technology made available by

computers. Modern telecommunication networks are designed to carry information

in a variety of forms (e.g., voice, data, video, fax). Telecommunication and data

communication are fast converging.

The communication networks service providers that ensure the free flow of communication networks and how this is passed on on the the subsrcibers are guided by :

• N-CONNECT:  used for initiating a connection ( connections are always initiated by service users.)
• N-DATA:  used for normal data transfer.
•  N-EXPEDITED DATA:  used for higher priority data transfer.
• N-ACK-DATA: used for confirmation of data transfer.
• N-RESET: used by the service user or provider for resseting the network service.
• N-DISCONNECT: used by the service user or for disconnecting a connection. 

Communication Bringing us Together

Most people in todays world find it almost impossible to go a day without  any kind of communication with the world, whether it be by mobile, print media or any other communication. This communication binds us close together and also keeps us updated with all the latest trends taking place around the world.
 
Since we all aware that communication is the key factor to the success of any organization, when it comes to effective communication, there are certain barriers that every organization faces. People often feel that communication is as easy and simple as it sounds but there are barriers to effective communication. Business deals are also now possible to be done over the phone with contracts formulated aswell due to the high growing power of communication. Social sites also have an impact in the communication connecting people together. The media and other publication houses generate great profits as there is a growing demand in publications that the public is exposed to.

TECHNOLOGY MAKING COMMUNICATION EFFICIENT IN PR, MARKETING & ADVERTISING

Technology is one of the important factors when it comes to communication and public relations, marketing and advertising as it deals with how the message is send out to the recievers this enables the whole transmission of the message through technology.
As technology plays a huge role in public relations and has made it much easier to send press releases, e-mails. Organisations are also exposed to the Web which is also a great form of technology, this advanced Public Relations technology identified as the Web can help in building a well designed site that the organisation can share information with its targerted audience.

With the Internet playing an ever increasing role in reaching customers and sharing information about customers, marketing increasingly requires companies and individuals with technical expertise across a range of fields that know both marketing and Internet technologies. Particularly as companies want to understand their customers better and develop new ways of partnering with customers using a wide range of interaction tools.

More particularly, the Internet is providing a key route for information, comment and feedback from customers to the supplier and between customers about the supplier whether from social networks, apps, traffic analysis or new ways of inviting help from customers. http://www.dobney.com/IT_in_marketing.htm

Statistics therefore reveal that the growing trend of advertising is leaning heavily on Internet. Advertising products and services through the Internet are more effective and efficient for surely it saves on a lot of time. Advertisements are immediately published which is not restricted by time or any geographical boundaries thus reaching global consumers at large.  It has brought business to the finger tips by which a product can be viewed, liked, order placed and even paid for it online

Public Relations being the engine of Advertising and Marketing Communication

Marketing in todays world is very vital especially in the public relations industry although marketing is associated with the process for creating communication and exchanging offerings that add value to customers, clients, partners and the society at large.
Since marketing is best used to identify the customer, satisfy the customer and most of all keep the customer, all these activities can be achieved through public relations while connecting it with the advertising style. Marketing should be utilised with a strategy that is normally refered to as the marketing strategy that allows the organisation to concentrate its limited resources on the greatest opportunities to increase sales and also achieve competitive advantage over competitiors.


Marketing needs advertising to survive and vice-versa, thats when public relations curves in as it will do its justice well. Public relations will always act as a hub for marketing and advertising for publicity and brand awareness. As marketing strategies may differ acording to the organisational situations it is  also important to support the strategies with plans of marketing. The target audience can be reached by various methods using the tools of public relations to fullfil the outcomes of marketing.  

ADVERTISING WORKING 4 PR

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Today Public Relations is part of the Advertising sector as the two work together to achieve the best result to reaching out to its publics.
The application of public relations and the use of advertising are sometimes misunderstood as for organisations to create awareness of themselves.

Organisations annually spend millions on advertising and public relations to market their productcs and services. Public relations involves communicating the organisation's message through the news media and advertising takes this message to the next level. A distinctive difference between  public relations and advertising is their extent of message control, as where when and how an advertising run is quite controllable. Since advertising deals directly with exposure and public relations aims to persuade the :

• Public 
• Investors
• Partners
• Employees
• Stakeholders

Advertising and Public Relations is the best method  for both small and large companies for personal and direct communication with a large target audience. As peole are aware that advertising is paid for and that public relations adds credibilty while eliminating cost.

Apple Communication

 Apple is an American multinational corporation  founded by Steve Jobs that designs and sells consumer electronics, Apple today is one the world's leading communication devices availably in the market. The company offers a wide range of products to the fulful the clients needs. The company's best- known hardware products are the Mac (Macintosh) line of computers, the iPod, the iPhone, and the latest and high selling iPad. Apple also offers its users the Apple TV that its users can tune in to. Apple in the past few years has witnessed their sales booming up http://money.cnn.com/2012/01/24/technology/apple_earnings/index.htm , with billions of people subscribing to the Apple Inc  family whether it be mobile devices or any other enterainment products Apple offers. The company also offers an Apple store for its users that they can visit at their nearest shopping malls for any inquries, upgrades or purchasements and repairs. Apple requires its users to also have the iTunes software media browser  for downloading music and photos. The app store also allows Apple subscribers to upgrade they versions online at a quick rate for more innovation.